Business- & Data Analyst


About Helge

As an Internet pioneer with more than 20 years of experience at the intersection of digital media and commerce, Helge is our data- and number-driven professional when it comes to business case modeling, company building, corporate / business development and strategic marketing in digital and classic economic areas. As an experienced entrepreneur, Helge has led a number of companies to the market. His deep understanding of KPI and BI as well as his methodical competence iterate and validate his conceptual results. 





  • Hamburg 2017 - Today
    Business- & Data Analyst
    Sherpa Digital GmbH | Methods & Competences: Business intelligence setup, data analyses, simulations, benchmarking, dynamic pricing, business case modeling, action-oriented key performance indicators, scoring, RFM analysis, personalization, agile development (SCRUM), BMC

  • Hamburg 2015 - Today
    Dana Consulting | Partner
    Company Building for various customers from the digital middle class. Operational focus: Development of number-driven Tech Stacks, Behavioral Analytics, Customer Journey Modelling, CRM, Personalization and Marketing Automation

  • Berlin 2014 – 2011
    SporTrade | Founder & CEO
    Foundation and development of a vertical, integrated marketplace for sporting goods with 25 employees. Fishing, crowd and venture capital financing, performance marketing, multichannel marketing and creation of marketplace liquidity. Exit to mysportgroup (today Vaola / 21Run / Planet Sports).

  • Hamburg 2010 – 2004
    Believe Digital | Founder & CEO
    Founding and development of the pioneer in the distribution of digital media content. At the time of its exit from today's independent market leader Believe in 2008, more than 120 digital stores (including Apple Music, Spotify and YouTube) had already been acquired and technically connected.

  • Hamburg 2003 – 2001
    Marketing & Strategy Consulting | Freelancer
    Development of digital marketing and sales concepts for media brands including ASV [], BMG Music, Bauer Verlag [] and Universal Music.

  • Hamburg 2001 – 2000
    eCircle AG | CMO
    Conception of brand development, B2B marketing and sales strategy of the leading e-mail marketing specialist (today Mapp Digital).

  • Hamburg 1999 – 1997
    CKS Gruppe | Managing Director
    Development and management of the B2C e-commerce business for software products around Apple Macintosh.

  • Hamburg 1997 – 1996
    AOL Deutschland | Assistant to the Managing Director
    Strategic, interdisciplinary projects on behalf of the GF, in particular setting up efficient processes in direct marketing, fulfillment and after-sales service.

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