Vita

• Hamburg 2017 - Today
  Business- & Data Analyst
  Sherpa Digital GmbH | Methods & Competences: Business intelligence setup, data analyses, simulations, benchmarking, dynamic pricing, business case modeling, action-oriented key performance indicators, scoring, RFM analysis, personalization, agile development (SCRUM), BMC
  

• Hamburg 2015 - Today
  Dana Consulting | Partner
  Company Building for various customers from the digital middle class. Operational focus: Development of number-driven Tech Stacks, Behavioral Analytics, Customer Journey Modelling, CRM, Personalization and Marketing Automation

• Berlin 2014 – 2011
  SporTrade | Founder & CEO
  Foundation and development of a vertical, integrated marketplace for sporting goods with 25 employees. Fishing, crowd and venture capital financing, performance marketing, multichannel marketing and creation of marketplace liquidity. Exit to mysportgroup (today Vaola / 21Run / Planet Sports).

• Hamburg 2010 – 2004
  Believe Digital | Founder & CEO
  Founding and development of the pioneer in the distribution of digital media content. At the time of its exit from today's independent market leader Believe in 2008, more than 120 digital stores (including Apple Music, Spotify and YouTube) had already been acquired and technically connected.

• Hamburg 2003 – 2001
  Marketing & Strategy Consulting | Freelancer
  Development of digital marketing and sales concepts for media brands including ASV [Bild.de], BMG Music, Bauer Verlag [Bravo.de] and Universal Music.

• Hamburg 2001 – 2000
  eCircle AG | CMO
  Conception of brand development, B2B marketing and sales strategy of the leading e-mail marketing specialist (today Mapp Digital).

• Hamburg 1999 – 1997
  CKS Gruppe | Managing Director
  Development and management of the B2C e-commerce business for software products around Apple Macintosh.

• Hamburg 1997 – 1996
  AOL Deutschland | Assistant to the Managing Director
  Strategic, interdisciplinary projects on behalf of the GF, in particular setting up efficient processes in direct marketing, fulfillment and after-sales service.