Toolineo GmbH & Co. KG


online marketplace


Industrial B2B, Craft supplies

Target Group

craftsmen, professional home users and buyers from trade, municipalities and industry


Technical and entrepreneurial development of an online marketplace (preferably in B2B) for craft supplies as well as the development of an accompanying marketing concept for the platform.

Applied Methodologies

  • Agile Project Management & Software Development
  • Service-Oriented Architecture
  • Business Model Canvas
  • User Centered Design

The focus of the development of the new central online marketplace for the specialist trade for craft supplies was the provision of numerous services and interfaces for interlinking the Internet business with the strengths of the regional specialist trade.

In addition to a broad and deep product range, now offers buyers comprehensive specialist advice and additional industry-specific services. The highly functional backend enables all participating retailers to easily set up their product ranges, maintain logistics and billing modules, and monitor communication with their customers and the associated order status.

With, all marketplace participants thus receive another important sales channel in addition to catalogs, field service, stationary business and decentralized webshop. has been online since January 2016.

"Toralf Feuchtenhofer and his team have supported us from the strategy development to the activation of our platform in terms of goal definition, strategy and implementation to our complete satisfaction. I would like to express my thanks for this".

Hendrik Sassmann

Managing Director Toolineo GmbH & Co. KG Hendrik Sassmann

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