Fricke Group



Wilhelm Fricke


Multilingual Online Store


International specialized trade for spare parts, accessories and components

Target Group

Agricultural machinery dealers, motorists, construction machinery dealers and industrial companies


The continuous strategic and technical development of the GRANIT online store of the Fricke Group. Optimization of the customer journey (frontend) as well as optimization and adaptation of the overall economic and communicative handling (backend, development, monitoring).

Applied Methodologies

  • Agile Project Management & Software Development
  • Service-Oriented Architecture
  • Business Model Canvas
  • User Centered Design

For the Fricke Group, which sells its products with its GRANIT Store both on the Internet and in the existing stationary business, Sherpa Digital has been developing the expansion of the store engine to 12 languages since 2006 (at that time still under a different company name), the optimization of all commerce functionalities - starting from offer management, article presentation, categorization through to fullfilment with regard to billing, logistics and interface management in merchandise management.

The Shop Solution manages its 12 catalogues with almost 7,000,000 articles via online ordering for specialist dealers in Austria, Switzerland, the Netherlands, Belgium, France, Italy, Spain, England, Denmark, Sweden, Poland, the Czech Republic, Slovenia, Romania, Ireland and Hungary. A comprehensive range of online communications services, marketing campaigns and training courses complements the range both internally and for B-2-B partners.

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