As part of the corporate strategy CHALLENGE 2020, which was already adopted in 2013, the Wuppertal-based E/D/E group set itself clear strategic goals for the following decade. The strategy, which included numerous core projects and substantial investments, aimed to achieve a high level of operational excellence, competitiveness and sustainability. A major focus was on expanding a strategically stable and competitive market position.

As part of these requirements, we were invited to work as part of a team to push ahead with the consistent expansion of the E-Commerce division as a whole. In this context, we were encouraged to develop a business model for a functioning and competitive central marketplace that makes multichannel concepts possible. The aim was to maintain competitiveness vis-à-vis supra-regional providers, mail order and Internet retailers, and also to deploy new technologies. The multi-year project follows the core of the given strategy and resulted in a successful platform implementation.