CARAT Systementwicklungs- und Marketing GmbH & Co. KG


Digital strategy and business model development


Industrial B2B

Target Group

Vehicle parts wholesalers and retailers, workshops, operators of vehicle fleets, car driver


Development and modelling of a comprehensive digital strategy for digital sales and service offerings with the participation of all participants in today's CARAT value chain as well as end customers.

Applied Methodologies

  • Agile Project Management & Software Development
  • Service-Oriented Architecture
  • Business Model Canvas
  • User Centered Design


The CARAT Group is one of the leading players in the independent aftermarket (IAM) market segment in German-speaking countries. The customer's demanding requirement was to translate mobility needs into digital business models. The spin-off of a digital subsidiary set the corporate altitude. The aim was to analyze, model and conceive digital trade and service models, followed by prototyping and MVP definition, taking into account all existing assets and partners in today's value chain.

The objective: a comprehensive strategic positioning in the digital sphere. Within the framework of these specifications, resilient and scalable business models were developed together with the CARAT core team. The detailed concept, which was designed over several years, comprised four building blocks: eShop & marketplace, service platform, fleet management and spare parts identification.

In the core of the platform, the modules are based on a microservice architecture with comprehensive API-First and KI Machine Learning elements as well as connection to the existing IT infrastructure. The jointly developed detailed concept and functional prototyping were approved by a large majority at the CARAT shareholders' meeting. The project is currently being implemented.



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